Lit Review - 1861 Words

We live in a world where advancements in technology are constantly changing, people are connected to each other almost every waking minute of the day, and our social lives are of the upmost importance. We can look throughout history and see how big business has always found its way into the next great technological advancement, and now is no exception. The sudden burst of social media websites onto the scene has created an avenue for business to target specific and large amounts of people. This literature review will discuss just how companies have altered their marketing ways to keep up with the times in an every growing industry where the competition level is set exceedingly high. It will then narrow down to how different marketing†¦show more content†¦This campaign was executed perfectly because of the way it made people want to forward the video to other people within their social network. Perception of content quality within a video is based off three things control, i nclusion, and affection (Southgate, 102). The KONY 2012 video posses all of these traits mainly focusing on inclusion and affection in a way that makes the user feel as if they are part of something bigger and want to share this message with his or her peers. Quality perception can also be broken down into two categories: content quality perception and content empathy perception (Southgate,102). KONY 2012 most certainly falls under the content quality perception because of the intent in which people decided to share it with was to provoke strong feelings to the recipient, while empathy is forwarding a video with the expectation of feedback from the recipient. Other campaigns such as Old-Spice’s YouTube video campaign that portrayed actor Isaiah Mustafa an over-dramatized manly man, relied on extreme humor and comedic violence to intrigue consumers (Chen) . This campaign started in February of 2010 and only 4 shorts weeks after it launched, Old-Spice body-wash sales went from 27% to 107% mainly due to the campaigns electronic word-of-mouthShow MoreRelatedLit Review1303 Words   |  6 PagesLiterature paper 2/27/14 A Simple Heart Trying to figure out how Flaubert wanted readers to view religion in his short story â€Å"A Simple Heart† is challenging at times. Felicite has been misunderstood by many regarding her representation of religion. Her innocence is not to be look at as a burden, it allows her to share a good relationship with the Holy Spirit. The Holy Spirit had been reduced to taxidermy as it portrayed as Felicite’s per parrot Loulou. Felicite’s spiritual worldRead MoreAnth106 Lit Review1309 Words   |  6 PagesLiterature Review Main Article: The Advantage of Standing Up to fight and the Evolution of Habitual Bipedalism in Hominins Citation: Carrier, D.R. 2011, The Advantage of Standing Up to fight and the Evolution of Habitual Bipedalism in Hominins, PloS ONE, vol. 6, no. 5, May, viewed 5 September 2012, Web of Science Database. The aim of this study was to determine whether assuming a bipedal stance, will provide an advantage for striking with forelimbs. Results were determined through humanRead MoreLit review Essay718 Words   |  3 PagesManuel Rodriguez Professor Dr.Selitto Enc 1101 W50 2/18/2014 â€Å"Alone on the Hilltop† In Lame Deers story â€Å" Alone on the Hilltop† he recalls the moment in life when his first hanblechia occurred at the age of 16. The first scene begins on the hilltop where Lame Deer had been brought by Chest, the medicine man. Lame Deer has been left all alone on the hilltop for 4 days nights with no water or food. The only thing that he had with him where his star blanket which his grandmother had knittedRead MoreHr421 Lit Review626 Words   |  3 Pagesassigned duties. The following chapter, Chapter 9, discussed methods of employee development. This chapter covered current trends associated with formal education, effective development strategies, as well as how to design a development program. This review will focus specifically on mentoring, coaching and the benefits associated with each method of training. Mentoring and coaching both want to achieve the same goal, a productive, highly motivated employee for their organization. A mentorRead MoreWomens History Lit Review1872 Words   |  8 PagesNot From Without, But From Within A fresh, personal, bottom-up approach to the women’s labor movement in the early 20th century The article From the Russian Pale to Labor Organizing in New York City written by Annelise Orleck reveals how the working class immigrant community played a significant role in influencing women’s labor movements in the early twentieth century. Orleck maintains that as a result of their background, Jewish women had an experience in America different from most women. SheRead MoreSample Lit Review on Hypertension11736 Words   |  47 Pages2. Literature review This chapter reviews the literature on hypertension and hyperlipidaemia and their relation to risk factors including age, gender, genetics, diet and weight, alcohol, smoking, lack of activity and co-morbidity. It also examines mediating factors including economic factors, stress/personality, medications, lifestyle modifications and complementary therapies including foot reflexology and foot massage. Finally, it reviews outcomes (quality of life) including physiological, psychologicalRead MoreEnglish Language Learners Lit. Review3197 Words   |  13 PagesClassroom Engagement, Home Connections, and ELL Students Angela Johnson Washington State University Literature Review This literature review is my work in progress for my master`s final project at Washington State University. My chair Dr.Tom Salsbury recommended some of the articles that I included in this literature review. The key words are engagement, motivation, English language Learners, reading, struggling readers, parent involvement, home literacy, literacies, home-school connectionsRead Morelit review zero hour contracts3086 Words   |  13 Pagesguaranteed any set number of working hours nor obliged to take any offered. The individual therefore only receives pay for the working hours for which they are required: hours which may be subject to variation on a daily or weekly basis. Literature Review The percentage of people employed on a zero hour contract in the UK market according to a survey conducted by the ONS (2013) is that larger companies were more likely to use zero hour contracts, hotels and restaurants have a high use of zero hourRead MoreLit Review on Child Marriages in Nigeria2420 Words   |  10 PagesCHAPTER 2 Literature Review 2.1 Background Historical researches aimed at improving sexual and reproductive health of adolescents in Nigeria have focused on unmarried girls and boys. This can be partly attributed to the assumption that male and female adolescents are unmarried and solely responsible for risky sexual behaviour and unwanted pregnancies. However, there is a wide prevalence of early marriages in Nigeria. Nationwide, 19% of girls were married by age 15, and 43% by age 182 (2003, NDHS)Read MoreLit Review on High Intensity Interval Training Essay1376 Words   |  6 PagesHigh intensity interval training (HIIT) is a new popular method of exercising that optimizes your workout by completing a series of short, high intensity exercise (90% of your maximum heart rate =220-age)., followed by longer, lower-intensity exercise (55 to 70 % of your maximum heart rate=220-age). High intensity interval training is said to be significantly more beneficial than other forms of cardiovascular workouts because it challenges the body differently and is more extreme then a moderate